Programs to prepare a drug for a prescription-to-OTC switch often benefit from information about (1) how consumers and health care professionals treat the condition the proposed drug is designed to treat; and (2) the patterns of actual prescription use of the drug. We have designed and implemented several of these studies and have developed effective methods for obtaining interviews with physicians.
Practicing physicians can provide important information to help understand the way in which a drug is used by prescription. Knowing how physicians think about the use of the drug can help determine whether there is a role for the drug in the non-prescription setting. We have done several of these studies and have an efficient method for contacting and interviewing physicians in the therapeutic areas relevant to the drug.
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