At PEGUS, We Solve Problems
PEGUS has created a culture of strong leadership, innovation, and agility that enables us to solve difficult problems in OTC research. We generate new ideas and discover unique solutions for our clients’ complex research projects.
We’re All about Consumer Behavior Research for OTC
PEGUS is a unique, full-service OTC consumer behavior research organization. We specialize in the label comprehension, self-selection, and actual use studies that lead to successful OTC approval. We provide expert, end-to-end support for Drug Facts Label development and testing, including consulting, support for FDA interactions, protocol design, study conduct, site selection and management, monitoring, data management, statistics, medical writing and submission-ready data (CDISC) Services.
Human Factors Studies
Supporting Research
Services
In-House Research Facilities
We’re All about Consumer Behavior Research for OTC
PEGUS is a unique, full-service OTC consumer behavior research organization. We specialize in the label comprehension, self-selection, and actual use studies that lead to successful OTC approval. We provide expert, end-to-end support for Drug Facts Label development and testing, including consulting, support for FDA interactions, protocol design, study conduct, site selection and management, monitoring, data management, statistics, medical writing and submission-ready data (CDISC) Services.
What Makes Us Different
Better Science
Our heritage is in the social sciences, so we approach research questions for OTC consumer behavior studies differently than those with backgrounds purely in experimental research. This results in innovative study designs that are scientifically-sound, uniquely-tailored to answer specific behavioral questions for OTC, and defensible for regulators.
Better People
Our scientific and clinical staff come from a wide range of disciplines, including Psychology, Sociology, Medicine, Neuroscience, Public Health, Nursing, Statistics, and others. Our key staff tend to stay at PEGUS over the long-run: collectively, we have many decades of experience with successful OTC behavioral research. This depth of training gives us unique consulting and operational skill, and insightful awareness of FDA needs.
Better Research
PEGUS has a unique culture that places client needs as our highest priority and mission. This means we do what we say we will do, on time, every time. We know the way to secure and keep business is to provide the highest level of responsiveness and attention to client needs and requests, month after month and year after year. Ultimately, our science, our people, and our commitment to clients simply make our research better.
Our People
At PEGUS, people are our greatest resource. No one in the business has greater depth and talent than the PEGUS scientific consulting team.

After completing scores of OTC consumer studies (including numerous label comprehension, self-selection and actual use projects) for sponsors over the last 21 years, he brings a strong orientation toward OTC-switch program strategy, regulatory agency interaction, study design, analytic issues and solid, practical, high-quality research. In a period of intensive growth and evolution at PEGUS, Clark directs the full range of operations across our functional areas.


With an undergraduate degree in Psychology and doctorate in Neuroscience, she brings extensive research experience and a unique expertise to PEGUS in the areas of Neuropharmacology and the biological basis of human behavior. Sarah is also an adjunct professor of Psychology at Weber State University in Ogden, Utah where she teaches undergraduate Psychology and Neuroscience courses.

Russ has 20+ years of research experience, spanning the spectrum from basic science to clinical trials. He continues to regularly care for hospitalized children. Russ returned to PEGUS Research in 2011 as part of the executive team, with specific responsibility over medical affairs and clinical data collection.

Brent received his doctorate from the University of Utah in Applied Psychology (program evaluation and research design) and Organizational Behavior and presently holds and adjunct faculty position in the Departments of Psychology at the university and Family and Preventive Medicine in the medical college.
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