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PEGUS Presentation on OTC Consumer Research at 2018 CHPA RSQ Conference

By June 27, 2018July 12th, 2018No Comments

Key staff from PEGUS (Dr. Russ Bradford, Sarah Farnsworth, Kimberly Anderson and Clark Richardson) participated in an innovative session at the 2018 Regulatory, Scientific and Quality (RSQ) Conference on May 16-18, 2018 in Washington, DC, titled, “The Consumer Study Experience – Choose Your Adventure.”  This interactive session provided attendees with practical experience and understanding about consumer behavior research for OTC switch by following key communication messages from the Drug Facts Label for a contrived OTC candidate product throughout the research life-cycle.  The session also featured an informative presentation by Amanda Pike-McCrudden, Social Science Analyst in CDER’s Division of Nonprescription Drug Products (DNDP) on the Social Science Review Process. Slides from the PEGUS presentation may be accessed here.